TS Bank hosts Marketing for a Cause educational workshop
May 16, 2024
Council Bluffs, IA, May 16, 2023 - TS Bank believes in helping people DO MORE, including the mission-focused work of our local nonprofits. A sold-out crowd of southwest Iowa nonprofit leaders attended the Impacting Nonprofits: Marketing for a Cause on Tuesday, May 14, 2024, at Caddy's Kitchen and Cocktails.
Hosted by TS Bank, additional sponsors included gold sponsor Community Foundation for Western Iowa, bronze sponsor KidGlov and supporting sponsors Iowa West Foundation, Four Corners Community Foundation and Tandem Works.
Keynote speaker, Randa Zalman, Associate Professor, Graduate Marketing and MBA Director at Bellevue University conducted the workshop. After 20 successful years as a marketing professional, agency principal and entrepreneur, Randa transitioned to higher education. She currently serves as an associate professor and director of marketing strategy and MBA programs at Bellevue University.
During this Impacting Nonprofits: Marketing for a Cause workshop attendees walked away with tactics of how to develop a comprehensive plan leveraging various marketing, public relations and fundraising tactics for results to enhance your nonprofit mission and outreach. Additionally, the four media categories encompassed in the PESO model — Paid, Earned, Shared and Owned were depicted for how to best integrate into your communications and fundraising strategies.
Pictured above: Nonprofit attendees pose for a photo
“We remain committed to strengthening our communities and recognize the invaluable impact of supporting the mission-driven efforts of local nonprofits. Championing these causes contributes to a legacy of shared values and lasting benefits that resonate across generations,” said Kelsey Stupfell, Director of Public Relations at TS Banking Group.
Community banks play a vital role in supporting nonprofits by providing financial resources, guidance, and a strong foundation for growth. To learn more about how TS Bank serves local nonprofits or community reinvestment efforts contact Kelsey Stupfell at kelsey.stupfell@tsbg.com.
About TS Bank: TS Bank’s mission is to Ignite Prosperity® in the communities it serves. Leading the resurgence of community banking, TS Bank reinvests 10 percent of their net income locally; hosting educational events and partners with local organizations and non-profits. TS Bank was chartered in 1923 and has $456 million in assets, along with the largest Iowa state-chartered C-Corp trust department west of Des Moines at nearly $220 million in assets named TS Prosperity Group. Locations include Treynor, Macedonia, Atlantic, Corning, Council Bluffs and Ames, Iowa. For more information visit tsbank.com.